What is impact?
“All changes resulting from an activity, project, or organisation. It includes intended as well as unintended effects, negative as well as positive, and long term as well as short term.”
But maybe we should think about it even more broadly as “everything an organisation does that benefits people and makes them happy.” So you could think of impact as the amount of happiness that you spread.
Why measure your impact?
It is becoming increasingly important to measure the impact of your work. It is a requirement of many funders, but it is also important that you are clear about the difference you make so that more people will support your cause.
Before you can measure impact you need to think about what success will look like. How do you know when you’ve done a good job?
As John Hayes said, “We tend to overvalue the things we can measure and undervalue the things we cannot.”
You may also like to …
- Download the ‘top tips’ for measuring and communicating your impact (below)
- Contact Kirsty Rowlinson by email or on 01962 857355 for advice or training on impact or monitoring